Free assessment · we measure what's real — and tell you when to see a doctor

Get tested + 3–6 month protocol + re-test = solved

Seven things can affect this. You've probably been checked for one.

The male half of fertility, finally measured properly. Seven domains, printed reference ranges, and a re-test that shows whether it moved — including when nothing did.

Sperm qualityhormonesheat and DNA damagere-tested at day 90

Free · 4 min · private · no account needed

How it works

Four steps, start to finish.

014 minutes · free

Assessment

A 4-minute quiz on your phone. That is all.

02One morning

Testing

Your report names the tests you need and where each one is done. You book them yourself.

033 to 6 months

Protocol

Targeted formulas, an AI buddy for every question, and a coach who calls.

04Day 90 · day 180

Re-test

The same markers, measured again. Proof, not a promise.

HIS OWN

The assessment

Seven domains, in plain language.

Everyday questions score all seven. Tap any one to see what the clinical name means for your habits, food and health, and where it goes next. Scores here are a sample.

Your score, out of ten
Under 4 clear 4 to 7 watch Over 7 test first
What it means for you
01 / 07

Oxidative

Test first · 7.2/10
Oxidative

Heat · DNA damage · Antioxidant load

Everyday signals we ask about
Hot bathsLaptop on lapLong drivesHot workplaceTight underwearAge 40 plus
We can work on this

Nutrient

Watch · 6.4/10
Nutrient

B12 · Zinc · Vitamin D · Folate

Everyday signals we ask about
VegetarianVeganLow B12Low zincLow vitamin D
We correct this outright

Metabolic

Watch · 5.2/10
Metabolic

Insulin · Belly fat · Testosterone

Everyday signals we ask about
Waist sizePre-diabetesThyroidFatty liverCholesterol
We can work on this

Recovery

Watch · 4.6/10
Recovery

Sleep · Cortisol · Stress load

Everyday signals we ask about
Under 6h sleepSustained stress
We support this while you recover

Hormonal

Watch · 4.0/10
Hormonal

LH · FSH · Testosterone signal

Everyday signals we ask about
Steroid or TRT useShort sleepErection difficulty
Blood panel before any protocol

Infection

Clear · 3.4/10
Infection

Silent inflammation · Often no symptoms

Everyday signals we ask about
Burning urinationTesticle or groin painPainful ejaculationPrior prostatitisBlood in semenSTI history
This needs a doctor

Structural

Clear · 3.0/10
Structural

Varicocele · Blockage · Imaging first

Everyday signals we ask about
Dull ache or heavinessBag of worms textureOne testicle smallerUndescended testiclePrior surgery
This needs a doctor
Swipe, or tap a domain
HIS OWN

What we measure

One test for everyone. The rest only if your answers point there.

Every man gets the same at-home kit and nothing else by default. The domain tests below are ordered one at a time, and only when the assessment finds a reason.

One test everyone needs
Base · everyone, at any lab Semen analysis

Concentration, motility, morphology, volume and vitality, read against WHO 2021.

You pay the lab We take no margin on it Repeated at day 74
Everyone · at your own lab

What the semen analysis reads, and what each line tells you

1 / 3
Concentration16 M per mLHow many sperm are in each millilitreReference: 16 M per mL and above
Motility42% movingHow many move, and how many move forwardReference: 42% total, 30% forward
Morphology4% normal formsThe share shaped well enough to do the jobReference: 4% and above
Volume1.4 mLHow much fluid carries themReference: 1.4 mL and above
Vitality54% aliveHow many are alive, when few are movingReference: 54% and above

Ranges are the WHO 2021 lower reference limits — the 5th percentile of men whose partners conceived naturally inside a year. One in twenty men who have fathered a child sits below them. Below a line is not infertile, and above it is not fertile.

Domain-specific — not sent to everyone
1 / 4

None of these arrive with the kit. Each is ordered only if that domain scores high enough in your assessment to warrant it — and most men are never sent for any of them.

01
OxidativeSperm DNA fragmentation assayThe DNA damage a standard analysis cannot see.
02
NutrientVitamin D, B12, ferritin, serum zincThe shortfalls that correct fastest once named.
03
MetabolicHbA1c, fasting glucose, lipids, TSH, free T4, T3Insulin signalling and thyroid, read together.
04
RecoveryNo testScored from your answers. Nothing needs a lab.
05
HormonalLH, FSH, testosterone, prolactinWhether the signal from brain to testis arrives.
06
InfectionSemen culture & sensitivity, pathogen PCRAround half of these carry no symptoms.
07
StructuralScrotal Doppler ultrasoundImaging comes before any protocol, never after.

We name the panel, we name the lab and we name the price — and we make nothing on any of it. Where three or more lab tests apply, the report sends you to a cheaper full-package lab instead. The scan and the DNA test are never bundled.

Collected at home

A kit to your door, a courier the same morning. A partner lab only if you want one.

Nothing goes public

Plain packaging, no brand on the box, no calls unless you ask. Your report moves only when you move it.

Private answers stay private

Anything sensitive is kept out of the report you might show a partner or a clinic. Delete your record any time.

Why the second test matters most

This is how you stop guessing about timing.

The first test tells you where you stand. The second tells you whether ninety days moved it.

The protocol

What you get, in two parts

Part 1 · The ninety-day build What starts working, and when

Sequenced, not stacked. Two formulas ship to every man; the other four fire only on their own thresholds — and never more than two things arrive in a day.

Days 1–90
Spine · every manCarnitine Core · Methyl Complex
Days 1–30
Oxidative defenceCoQ Defence
Days 1–90
Recovery loadMagnesium
Days 1–90
Metabolic resetMyo-Inositol
Days 1–90
Hormonal · tested men onlyKSM-66
Part 2 · AI Buddy Doc 2.0 A WhatsApp line that answers, and knows when to hand over

Most of what comes up over ninety days is a small question at an odd hour. Ask it here and get an answer — and when it is not a question software should answer, it goes to your coach instead of being guessed at.

Any hour
Ask as it occurs to youTiming, a missed dose, whether something is normal. No office hours and no repeating yourself to a new person.
All week
It keeps what it should not answerAnything clinical is set aside rather than guessed at, and it does not get lost between conversations.
On request
You can ask for a humanSay so and it books the call instead of looping you through more answers.
Every week or two
The pile gets worked through togetherYour coach takes the whole list in one sitting, and anything needing the medical team goes to them with your file attached.
Answers the small things Never guesses a clinical one Books a human when you ask
What actually arrives

Two formulas for every man. Four more only if your scores call for them.

We do not personalise the formula — we personalise the pathway. The spine ships to everyone; the arms fire on their own thresholds, and never a shelf of bottles you cannot explain.

The kit in use

What changes, when

Nothing worth judging before month three.

Sperm take about seventy-four days to make, so the first two months are honest groundwork rather than results.

Levels correct
Month 1 Levels correct Shortfalls back in range. Nothing you can feel yet.
Sleep and drive settle
Month 2 Sleep and drive settle The first thing most men notice.
First re-test
Month 3 First re-test Day 90. The first fair comparison.We measure
Second re-test, then a decision
Month 6 Second re-test, then a decision Continue, change strength, or stop.Only if needed

Windows vary by which domain is raised: nutrient shortfalls correct fastest, metabolic markers slowest. We stay with you until your concern is answered — and if it is a doctor you need, we say so and hand over the file.

Month by month, in full →

The proof

Everything measured at the start, measured again at day 90.

One man’s file. The left number is where he started and the right is where he ended — the same questions, the same lab, the same scale.

01The assessment, re-taken
1 / 4

The same nineteen questions, scored the same way. The pale bar is day 0, the solid bar is day 90 — and domains are still ranked, never added up.

Oxidative 7.23.1/10
Nutrient 6.42.0/10
Metabolic 5.23.8/10
Recovery 4.62.4/10
Hormonal 4.03.2/10
Infection 3.41.1/10
Structural 3.03.0/10
02The semen analysis, re-run
1 / 3

The five lines every man gets, read against WHO 2021 both times. Sperm made after day 90 were built under the new conditions — which is what makes this the first fair comparison.

ConcentrationReference 16 and above
11 21 M per mL
MotilityReference 42 and above
31 44 % moving
MorphologyReference 4 and above
3 5 % normal
VolumeReference 1.4 and above
1.2 1.8 mL
VitalityReference 54 and above
49 62 % alive
Re-test comparison
03Panel markers, where they were ordered(Optional)

Optional, and only for the men whose assessment flagged that domain — most never have these at all. Where they were ordered: same lab, same units, read twice.

Vitamin D14 → 38 ng/mLDNA fragmentation27 → 18 %Liver · ALT62 → 31 U/LTriglycerides210 → 138 mg/dLThyroid · TSH5.8 → 2.9 mIU/L

Sample figures, not a promise. What we commit to is asking the same questions and measuring the same things again on the same scale — and showing you the comparison even when nothing moved. Structural did not move here, and that is exactly the kind of result we still show you.

Day 0 Day 90

Where we stop

Some of this is a doctor's job, and we will say so.

Some men who finish the assessment are pointed to a doctor instead of a product — and we say so plainly. You keep the report either way, so nothing has to be repeated.

Your results come back
We handle thisA protocol can move it

Four of the seven domains sit inside what a ninety-day protocol can reach. These are the ones we take on.

OxidativeNutrientMetabolicRecovery

Each is scored at day 0 and scored again at day 90. If it did not move, we say that too.

Not oursA doctor has to do this one

The other three are a clinician’s job, not a supplement’s. If your result points that way we say so, and we do not sell you a protocol in the meantime.

StructuralInfectionHormonal in some cases
What we do
in that case

We name it in plain words and hand over your full report, so the clinic is not starting from zero.

Honest expectations

Three ways this goes. You are told which on day one.

The assessment ranks seven domains and the highest one decides what happens next. One of the three outcomes is that we sell you nothing at all.

No test needed first The protocol starts now

Oxidative · Nutrient · Metabolic · Recovery highest

These are the four domains a ninety-day protocol actually reaches, so there is nothing to wait for and nothing to buy before you begin.

If day 90 shows nothing moved, the test is on us
A panel first We test before we sell you anything

Hormonal highest

A hormonal axis cannot be acted on sensibly without bloods. We name the panel, the lab and the price — and make nothing on any of it.

Protocol only after the numbers come back
We sell you nothing Straight to a doctor

Structural or Infection highest

Neither is moved by a supplement. Selling you one here would cost you the months that actually matter.

You keep the full report to take with you
// Image — the report, read out loud

Four things worth knowing before you start

Ninety days is biology, not a plan length

Sperm take about seventy-four days to form and another ten to fourteen to arrive. Anything promising a result in four weeks is promising something that cannot happen.

Below the line is not infertile

The WHO figures are the 5th percentile of men whose partners conceived naturally inside a year. One in twenty men who have fathered a child sits below them — and being above them is not a clearance either.

Three or more domains high

Then no single lever resolves it, and we say so rather than selling you more. The protocol is sequenced, not stacked.

Day 90 is a decision, not a renewal

Continue, change strength, or stop. A quarter of semen analyses come back normal and get called unexplained; we would rather show you a flat result than let that happen twice.

The assessment is a wellness screening instrument, not a diagnostic test. Nothing here diagnoses, treats, cures or prevents any disease.

Which outcome you get is read from your own answers, and it is shown to you before you are asked to spend anything.

What we cover, in full →

Support

A coach who calls you. Ranges a medical director set in advance.

Your coach
One person, not a queue The same coach calls you, start to re-test

A booked call every week to begin with, then fortnightly once you are settled — and a number you can message between them. They have your report open and remember the last conversation. They are a coach, not a clinician, and they will tell you when a question is one for a doctor.

Our medical director’s ranges Flagged against limits set by our medical director

Every value is checked against reference limits fixed in advance by our medical director, so the same number is flagged the same way for every man — no one’s file depends on who happened to read it. Anything outside them goes out to a doctor rather than being answered here.

What to expect, conversation by conversation

Day 0
Your result, read to youSomeone walks through the report and tells you which lines matter and which to ignore. You are not left to decode a lab slip on your own.
Day 7
Settling inTiming, stomach, sleep — anything not sitting right gets fixed now rather than discovered at day 90.
Day 30
First checkWhat you have noticed and what you have not. No test yet, because nothing fair can be measured this early.
Day 60
Halfway, honestlyMissed days get counted rather than glossed over, and the plan bends to your life instead of the reverse.
Day 90
The re-test and the decisionContinue, change strength, or stop — said plainly, including when the answer is a doctor rather than us.
A scheduled callWeekly, then fortnightlyA WhatsApp messageSame dayLab result to report3–5 working daysDelete my recordWithin 48 hours

Straight answers

The questions worth asking us first.

Will this get my partner pregnant?

We cannot promise that, and you should be careful of anyone who does. What we work on is sperm quality and the things behind it. The evidence that antioxidants improve live birth is rated very low certainty, and the best single trial found no benefit. We would rather say that here than in the small print.

Why six months and not three?

Sperm you make today reflect roughly the last seventy-four days. Three months shows whether the direction is right; six shows whether it held. We measure at both, and we do not ask you to keep buying past the point where the numbers stop moving.

I have used steroids or TRT. Should I say so?

Yes, and it changes what we recommend completely. Anything that adds testosterone from outside switches off the signal that makes sperm, and no supplement works around that. Tell us and we will route you to a clinician instead of selling you a protocol that cannot work.

What happens to my data?

Your answers are yours. We do not need an account or a phone number to give you the report, sensitive answers are kept out of the shareable version, and you can delete your record at any time.

What if I already have a semen analysis?

Bring it. If it is recent and complete we will read it rather than repeat it, and start you at the panel that adds something new instead of charging you twice for the same numbers.

Start here

A few honest questions. Then we stop guessing.

Free, private, and it produces a real report whether or not you ever buy anything from us.

Take the testSee the evidence
Free · 4 min · private · no account needed